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{"id":47750,"date":"2022-01-07T10:27:42","date_gmt":"2022-01-07T09:27:42","guid":{"rendered":"https:\/\/belairmagazine.es\/?p=47750"},"modified":"2024-12-24T20:38:49","modified_gmt":"2024-12-24T19:38:49","slug":"lefties-mejora-su-experiencia-de-usuario-en-navidad-con-un-nuevo-embalaje-ecommerce-de-smurfit-kappa","status":"publish","type":"post","link":"https:\/\/belairmagazine.es\/ocio\/lefties-mejora-su-experiencia-de-usuario-en-navidad-con-un-nuevo-embalaje-ecommerce-de-smurfit-kappa\/","title":{"rendered":"Lefties mejora su experiencia de usuario en Navidad con un nuevo embalaje eCommerce de Smurfit Kappa"},"content":{"rendered":"

[relacionadas-top]<\/p>\n\n\n\n

Lefties ha sorprendido a sus clientes con un packaging para las compras online completamente personalizado para la \u00e9poca navide\u00f1a, que impacta e incorpora un asa que facilita su transporte. Descubre en BelAir Magazine<\/strong> c\u00f3mo se ha llevado a cabo y qu\u00e9 tan \u00fatil es.  <\/p>\n\n\n\n

Lefties<\/a>\u00a0ha querido diferenciar su\u00a0packaging\u00a0para\u00a0eCommerce\u00a0durante la campa\u00f1a de Navidad para as\u00ed mejorar la experiencia de sus clientes. Por ello, junto a la empresa de Smurfit Kappa<\/a> ha buscado una soluci\u00f3n que fuera impactante, completamente sostenible y que le permitiera poder tener un time-to-market\u00a0adecuado para estas fechas tan se\u00f1aladas.\u00a0\u00a0\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Hasta ahora, Lefties empleaba en su packaging una impresi\u00f3n est\u00e1ndar, con su logo en blanco y el papel en color crudo, lo que dotaba a la caja de un aspecto Premium. Pero para esta nueva experiencia navide\u00f1a, la compa\u00f1\u00eda de moda ha cambiado el color del papel del embalaje a blanco para poder utilizar una impresi\u00f3n que mostrara la esencia de esta \u00e9poca del a\u00f1o e hiciera destacar mucho m\u00e1s el dise\u00f1o, provocando as\u00ed un efecto positivo en el comprador cuando recibe su paquete. <\/p>\n\n\n\n

\u00bfCu\u00e1l ha sido el mayor cambio?<\/h2>\n\n\n\n

Adem\u00e1s, este embalaje tambi\u00e9n ha sufrido cambios en su estructura, ya que ahora cuenta con un asa para su transporte que mejora la usabilidad y experiencia de su comprador. A partir de ahora, este puede llevarla de un sitio a otro de forma f\u00e1cil y c\u00f3moda, ya que facilita que el pedido se pueda recoger en tienda.\u00a0\u00a0<\/p>\n\n\n\n

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Ver esta publicaci\u00f3n en Instagram<\/div><\/div>
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Una publicaci\u00f3n compartida de Lefties Official (@leftiesofficial)<\/a><\/p><\/div><\/blockquote>